8/1/2023 0 Comments Best fonts for a logoBlending into everyone else’s achieves none of these things. The purpose of a logo is to be instantly recognizable, different, memorable, and, if possible, to refer to the brand’s values. When you add brands’ tendency to go black-and-white, you end up with a sea of logo sameness which is the opposite of what logos should be. Gone are all the elaborate little details of the previous era. This results in logos that look very similar. While you can vary things like the height, weight, and slant, sans serif fonts simply have fewer features to work with than their more intricate fellow fonts. Without additional details and features, sans serif fonts have far fewer options for differentiation. While the simplicity of sans serif fonts makes them readable and versatile, it has its drawbacks. Because of that, this typeface lacks the level of detail and design differentiation that serif typefaces can have. Sans serifs are missing a few of the typical anatomical features (serifs, spurs, swashes and other flourishes). The small features on the ends of strokes in some fonts are known as ‘serifs’.įonts without those small features are called ‘sans serif’ ( ‘sans’ means ‘without’ in French).
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